Original Post: How 20% Revenue Growth Was Achieved Through…
The content discusses how security, traditionally seen as a cost center, can also be a revenue driver by acting as a catalyst for innovation, potentially leading to a 20% increase in revenue. This is based on insights from The Total Economic Impact™ Of the Veracode Application Risk Management Platform, a Forrester Consulting study. The article emphasizes the importance of securing applications given the rise of cloud computing and mobile devices, noting that application vulnerabilities have become a major attack vector. It illustrates how a strategic investment in application security (AppSec) can shift security earlier in the development process, accelerate software development, and open up new markets. This investment led to a 20% revenue growth, $940K in additional profits, an ROI of 184%, a net present value (NPV) of $4.60 million, and a payback period of less than six months for the composite organization. The conclusion highlights that effective risk management strategies can protect businesses from threats, improve operations, and build customer trust, ultimately resulting in higher revenue and profitability.
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